Adverts and headlines

During a fantastic coaching session the other day (sadly a time-limited opportunity), the coach referred to some things as adverts and others as headlines.  At the time, and in the context, there wasn’t anything specific to note about the choice of these words.  But, it got me thinking…

The point of an advert is to persuade or tempt you to buy;  the headline is intended to invite you to explore further to learn. Which begs some questions… in a metaphorical  (rather than marketing or publishing) sense.

Are we conscious of when we’re using one approach as opposed to the other?

Do different situations call for adopting one over the other?

Is the choice driven by personality or, at least, individual preference?

None of this is likely to be a game-changer, but maybe it’s worth thinking through.

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