Jump right in

Sometimes things need to be planned carefully, executed precisely, risk assessed and launched impeccably.

I find that more often I need to jump in, give it a go, prototype and adapt. I could wait for perfect conditions, the first of next month, until I’ve got five entries ready to publish…

But – to quote Seth Godin – sometimes you just have to ship it.

It’s better to knock the hurdle down than to refuse to jump.

What’s keeping you back today?

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